New phone books are out with a promotional pitch

Examples of the new white and yellow pages. Photo: Grupo ICE

The telephone company is coupling the delivery of the 2011 directories with a promotion for its 1155 service.

The Cruz Roja began distributing the white pages and the yellow pages in the metro area last week. More than 1 million copies of the yellow pages will be distributed, as will 600,000 copies of the residential white pages, said the Instituto Costarricense de Electricidad.

The company also is making a step toward the future in distributing 300,000 copies of the same material on DVD. The disk is interactive.

The company noted that this saves the process of recycling phone books.

Cruz Roja workers will be accepting directories from previous years for recycling, too. They expect to collect more than 600,000. Traditionally, the workers receive a small tip for their efforts that benefits the rescue agency.

The telephone company has provided the Cruz Roja workers with T-shirts with the numbers 1155 on the back. This is the new yellow page information number.

Grupo ICE with its Radiográfica Costarricense S.A. also has put into service, an interactive Web page where companies can be searched by name and category.

The 1155 telephone number will provide the same information, and phone users have the option of sending a text message via the same number. Each message costs one and a half colons.

The directory has competition, but these firms are facing the same pressures of printing and paper costs that eventually will move all information services to the Internet.

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