Tourism institute picks online advertising plan

The Instituto Costarricense de Turismo is investing $120,000 to run banners on the Web site in anticipation of generating 50,000 tourists for Costa Rica and an increase in tourism spending of $36 million. is a Web site that specializes in low-cost air travel.

The institute promotion will be in the United States this year and next, said a release. Expedia is participating in the campaign and will invest $120,000 for a total campaign of $240,000, the institute said.

In 2007 the institute invested $50,000 with Expedia and generated 14,8590 more tourists, it said.

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