This is a 4-year-old campaign by Auto Mercado. The historic theater now has lights of several colors.
The campaign encourages self examinations and then ultrasounds and mamograms for both men and women.
The pink lighting will last for 15 days.
In past years the campaign has raised millions of colons in funding. Hospital Calderón Guardia received an ultrasound machine and some 100 women with limited resources received chemotherapy.
The campaign this year is focused on prevention, and plans have been made to set up a mobil unit with the help of Clinica Biblica to reach other areas, including those that are rural, said the campaign.
Auto Mercado will be accepting donations at its checkout lines, and other companies are contributing some of their income to the cause.
The campaign also will present a Feria Rosa the evenings of Oct. 15 and 16 in the Centro Comercial Plaza del Sol with music and entertainment.