Nicaragua, too, has turned to Facebook and a free trip giveaway to promote its tourism.
The Nicaragua tourism board said Monday that the launch of the Facebook campaign is the beginning of a $3 million marketing campaign. Nicaragua has experienced a steady increase in U.S. travelers over the past couple of years and now is priming for future growth, it said.
Costa Rica has been offering free trips to random participants in its campaign. That, too, was announced through Facebook.
Nicaragua also has set up a new U.S. web site, www.visitnicaragua.us, to promote the country.
The Nicaragua Ultimate Adventure Sweepstakes contest runs through May 23, 2012. Visitors can enter to win atwww.facebook.com/visitnicaragua. The drawing for the first prize will be held Wednesday. The drawing for the second prize is May 2, and the drawing for the third prize is May 23.
Said the tourism board:
The first prize is the Cities and Nature trip, which includes touring the historic colonial city of Granada, zip-lining through the forest canopy, kayaking and hiking a volcano. The second prize, the Pacific and Volcanoes trip, offers a tour of the colonial city of León, exploring Masaya volcano, ash-boarding down Cerro Negro volcano, touring a cigar factory, horseback riding and surfing. The third prize, the River Adventures trip, is an exciting journey down the San Juan River, visiting castle ruins, spotting jungle wildlife and fishing.