Millicom International Cellular S.A. officially announced Tuesday that its cable business in Costa Rica, which has been operating under the brand name Amnet, has been rebranded to Tigo. It joins Millicom’s three other cable businesses in Central America already operating under the Tigo brand in El Salvador, Honduras and Guatemala.
Tigo is Millicom’s brand across all its markets in Latin America and Africa. Tigo Costa Rica is, in conjunction with the rebranding, also launching new services.
“The Tigo brand is derived from the Spanish word contigo, which means ‘with you,’” said Mikael Grahne, Millicom’s president and CEO.