The campaign, outlined Wednesday night at the Feria International del Libro, involves setting up posters featuring well-known Costa Ricans. The slogan is ¡Leer es pura vida!
The campaign is similar to Celebrity Read, a program in the United States that featured posters with the likenesses of Cindy Crawford, MohammedAli, Antonio Banderas and Michael Keaton.
Most expats will not be familiar with the 10 individuals on the poster here. Certainly boxing champion Hanna Gabriels is known to many. So is Edgar Silva, a television personality. Three Costa Rican actresses and the comedy team of Medio Docena probably are known only to long-time expats fluent in Spanish.
The campaign will be set up in 56 public libraries, branches of the university and schools. There also are bookmarks that will be distributed.
The goal is not only to promote reading among persons of all ages but to play a role in national, cultural and personal development, organizers said.