A.M. Costa Rica announces a small increase in display advertising rates as of Nov. 1.
The increase will be from 6 to 9 percent to compensate for additional expenses in salaries, rents, utilities, government fees and the estimated 6 percent increase in the cost of living. Current advertising contracts will not be affected.
As has always been the case, the newspaper will continue to place advertising at the current rates until Nov. 1, and
advertising executives have been instructed to contact their clients with this information. Classified rates remain unchanged.
Advertising with A.M. Costa Rica still is a great deal because the company does not have to buy paper and the pages are in at least 90 countries every day. Every weekday the newspaper serves up about 32,000 pages to readers. Independent statistical monitors report that there are about 10,000 to 12,000 unique visitors a day. Advertising executives are authorized to display the latest statistics to customers and potential customers. Most sophisticated business operators want to see those statistics.