In another push to stem corruption, China banned radio and TV ads promoting gift giving, according to a story published Wednesday in the China Daily.
Citing a circular issued by the State Administration of Radio, Film and Television, the report said advertising luxury goods, such as expensive watches and gold coins, “publicized incorrect values and helped create a bad social ethos.”
The State Administration of Radio, Film and Television is a censorship body that was established after the Communist Party took power to ensure that cultural products were in accord with the ideological and political aims of the party.
The move to ban certain ads comes as the lunar new year celebrations approach and is another in a line of efforts by Chinese authorities to root out corruption, something the Chinese Communist Party has publicly acknowledged as a life or death struggle.
During last November’s party congress, outgoing president Hu Jintao gave a warning about the effects of corruption.
“Opposing corruption and building an honest and clean government is a clear stance the party has been adhering to and is an important political issue the people have been paying attention to,” he said. “If we fail to handle this issue well, it could prove fatal to the party and even cause the collapse of the party and the fall of the state.”
In January, the eastern city of Ningbo and three other municipalities in the progressive southern province of Guangdong enacted a requirement from the central government that officials publicly disclose their assets.
In December, China forbade high-ranking Chinese military officials from attending banquets and other events where alcoholic beverages are served. They also set limitations on the use of welcome banners, red carpets, floral arrangements, live performances and souvenirs.
Since becoming party chairman last November, Xi Jinping and the head of the party’s disciplinary commission, Wang Qishan, have been taking steps to crack down on corruption. Xi has pledged to go after both high- and low-ranking officials, and the party says it will launch a major anti-corruption plan.