Evaluators will be trained to award new trademark

Firms that wish to display the new country trademark esencial COSTA RICA have to do a little more than signing up.

Promotora del Comercio Exterior and the Instituto de Normas Técnicas de Costa Rica are combining to set up training courses and to require a test for evaluators who will examine the qualifications of firms.

The two entities said that the requirement is to safeguard the reputation of the country.

The training is by Promotora del Comercio Exterior, and then the  Instituto de Normas Técnicas will give a test based on the five elements of the new trademark: excellence, sustainability, social progress, innovation and Costa Rican origin, the two entities said.

Firms that wish to use the trademark will be evaluated by those who complete training, said the entities.

There is one exception. The Instituto Costarricense de Turismo is setting up its own procedures for evaluation, said the announcement.

Evaluators are expected to be ready to check out firms at the end of the year. There was no information released on the cost of evaluation.

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