17 firms find the slogan to be essential

Some 17 tourism firms have been given the right to use the country’s new slogan, Esencial Costa Rica. They are the first in the industry.

The approval for using the slogan comes from the Instituto Costarricense de Turismo. Companies that apply must already have obtained other designations from the tourism institute including one for sustainability.

The firms are: Destination Costa Rica; Horizontes Nature Tours; Expediciones Tropicales; CAST; Grayline Costa Rica; Costa Rica Reps DMC 7;  MTA Travel Solutions Miki Travel; AsuaireTravel; Desafío Adventure Co.; Toyota Rent a Car; Grupo ANC (Alamo y National); Swiss Travel; Cactus Tour; Mapache Rent a Car; Go Tours, and Villas de Papagayo Futuropa.

The firms can now use the slogan, which is spelled correctly in Spanish, on their publicity, Web pages and similar.

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