Local tourism is target of new campaign

The tourism institute will be investing hundreds of thousands of dollars to generate tourism by Costa Ricans and residents.

The institute, the Instituto Costarricense de Turismo, will be joined by other tourism organizations. The emphasis will be on social media.

This is the third year for the institute’s efforts, using the Web site  vamosaturistear.com for contests and prizes. The Spanish means ‘let’s go touring.”

Similar to its sloth promotion, the institute will be using social networks to generate interest., as well as Instagram where the use of self photographs will be encouraged, it said in a release.

The vamosaturistear.com Web site has been active since June 2012. However at more than 4.7 million in its Alexa ranking, it appears to be infrequently visited. The lower the Alexa number the better. La Nación, for example,  is 5,599. A lookup of registration data for vamosaturistear.com does not even show the institute as the owner of the domain.

The institute said that 9,000 persons a month visit the Web site and that they stay for an average of six minutes. The institute also said that its Facebook page has 150,000 followers.

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