New print paper targets the affluent

Grupo Nación, the country’s Spanish-language media conglomerate, is experimenting with a new kind of business model through a recently released newspaper called Ahora. In featuring shorter articles with overall lighter themes than its other papers like La Nación and El Financiero, the new product steers towards service journalism.

The publication that launched in late July has print and online editions and is headed by Guiselly Moor, who was previously in charge of another Group Nación daily, La Tea. Ms. Mora recently told El Financiero that the paper’s target demographics will be female and middle-class readers.

Published every day except Sundays, Ahora’s 32-page print copies are only sold in the San José metropolitan area, allowing the company to cut back on distribution costs. The paper costs a reasonable 200 colons, less than 40 cents.

Though the news industry in Costa Rica has continued at a steadier pace than counterparts in other areas of the world, Grupo Nación’s creation of Ahora mimics a wider shift towards content that blends news with commercial and retail advice. Heavy in themes of food, travel, and home, this type of news usually caters to more affluent crowds who are not only interested in chic vacation tips or the best restaurants, but can consistently afford them.

The newspaper’s aim for short content pieces also mirrors a change that numerous hard news organizations, notably the USA Today and The Associated Press, have already set out for. With the assumption that readers’ attention spans are narrowing more and more, news sites are looking for a higher quantity of stories and headlines with less text.

In the past month alone, numerous media giants have decided to divide their entertainment or broadcasting sectors from their publishing ends of business. Companies like Gannett, E.W. Scripps, and News Corp have isolated their print affiliates to cut future costs for their other companies.

Grupo Nación also is bucking the trend in starting a print edition at a time when many news organizations are dropping theirs in favor of the Web.ahora081314

Grupo Nación, the country’s Spanish-language media conglomerate, is experimenting with a new kind of business model through a recently

released newspaper called Ahora. In featuring shorter articles with overall lighter themes than its other papers like La Nación and El Financiero, the new product steers
This entry was posted in Costa Rica News. Bookmark the permalink.