Tourism chamber seeks to reconstruct nation’s marketing image

The national tourism chamber has called a session for next week where the future of the country’s tourism will be discussed.

The chamber, the Cámara Nacional de Turismo, said it wants experts to analyze the aspects of the tourism industry that need urgent decisions to guarantee the competitivity of the country.

The chamber said the session would take place during the XVIII Congreso Nacional de Turismo, which is Monday and Tuesday at the Hotel Wyndham San José Herradura. International experts have been invited from Spain and Venezuela. Also invited are two representatives of 22Squared, the Atlanta, Georgia, advertising agency that created the talking sloth promotion and the movie advertising project for the country.

Basically the goal is to position Costa Rica so it attracts more tourists. The chamber noted that the tourism industry is valued at about $1.6 billion each year.

The program seems geared to consider promoting the use of social media for marketing Costa Rica. The invitation list does not include anyone with expertise in traditional media.

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