Forum planned to promote cultural tourism

Professionals in tourism are having a forum Friday to promote animación turística.

No, Mickey and Minnie are not coming. The term was coined as a technique of enhancing the tourism experience by linking the visitors to other tourists and to the culture of the area.

The Asociación Costarricense de Profesionales en Turismo, is presenting the forum in San Pedro Friday at 4 p.m. in the auditorium of the Instituto Nacional de Fomento Cooperativo. This is the same organization that runs ExpoTur each year.

Discussants are José Luis Isidor Castro, president of the Consejo Consultivo of the Asociación Mexicana de Centros de Enseñanza Superior en Turismo y Gastronomía,  Onésimo Cuamea Velásquez, president of the same organization and Michaël Roger Gallien, a marketing expert.

The event is free but reservations are asked at or 2280-5375.

The association said that animación turística provides tools that add value to the tourism product via a cultural component.

The association also said that it is bidding to bring an international congress on the topic to Costa Rica in 2017. So far the congress locations have been in Mexico with the fifth edition planned next October in Nuevo Vallarta, Nayarit.

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