The country’s tourism institute is planning what it calls an aggressive strategy to compete in the convention business.
President Luis Guillermo Solís signed a directive Thursday calling on all public employees to become promoters of Costa Rica as a convention destination when they travel abroad.
That was announced at a meeting where the Instituto Costarricense de Turismo said that it would be contracting with world-level advisers for help in developing a promotional plan for conventions.
The institute also said that an announcement for bids for the proposed convention center in Heredia would be made before the end of the year. The convention center is now expected to cost $35 million.
Banco de Costa Rica and Banco National are putting up $12 million, and the tourism institute will use $23 million of its own money to pay for the project, according to Casa Presidencial.
The institute also said that a contract had been made with the Empresa de Servicios Públicos de Heredia S.A. to provide power to the center.