Now here is a health marketing challenge for readers

The health ministry is running a contest and the public is invited to create an inspirational phrase to encourage organ donations. The messages are being restricted to two lines, said the Ministerio de Salud. The phrases are to be submitted to the

The author of the selected message will receive recognition and the phrase will be used in publicity, said the ministry.The ministry asks that identification including name and cédula number be submitted along with telephone and email address.

Since most living individuals are not anxious to be an organ donor, the messages presumably will be directed to people to encourage them to sign up in the event of their deaths.

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