Chamber plans to present franchise ideas

The  Cámara de Comercio de Costa Rica plans an open house today to display franchise possibilities.

This is the first open house put on by the chamber, and the organization promises representatives from such firms as Yogurtini Frozen Yogurt, Nutrisalud, Rapid Fit & Well and Wings Army.

A joint sponsor is the Centro Nacional de Franquicias, which promises some discussions, too.

Franchises, of course, are contracts with brands to sell products under their name. Many firms here are franchises, and the operators make agreed payments to the parent firm.

Some business leaders like franchises because the name already is established as are many of the operating principles.

The session today will be in the chamber parking lot adjacent to the Refinadora Costarricense de Petróleo S.A. office tower in Barrio Tournón in north San José. The time is from 8:30 a.m. to 12:30 p.m.

The chamber said in a release that franchise investments range from $20,000 to $100,000.

The chamber also said that franchise operations have increased 85 percent since 2010 in Costa Rica and that 27,000 workers were employees by these firms.

Despite the hype, there also have been some spectacular franchise failures here in the last few years, mostly through failure to conduct effective advertising campaigns.

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